It’s an exciting time for Social Media at YBS

We’re currently evolving our Social Media strategy and the whole look and feel of our posts. Putting customers and colleagues right at the heart of our content we’re aiming to make our posts more engaging than ever.

We’ve also been looking closely at our use of the brand and have been bringing a cleaner, more modern feel to our posts. You’ll have seen details on our new brand positioning, and we’ll be using social media to help with the launch of this, with activity in early October.

You can play your part

Richard Bassinder, Social Media Manager explains how you can make a difference “colleague advocacy plays a big role in extending our reach and so it’s really important that agencies share posts from our Social Networks. There’s always something new on our pages so please follow us and share from our channels – it’s a great way of helping customers and getting the brand out there, which helps us all.”

We’d love you to interact with us on social media

You can do this by liking, sharing or retweeting our posts. We’re happy for you to promote your community activities too, as long as you’re mindful of the YBS brand and this must be used as per YBS guidelines.

Also remember when leaving comments, you mustn’t create financial promotions, give advice, endorse products or distribute colleague or customer personal information. So, any social media posts relating to your YBS agency, other than the above on community activities must be approved before posting by the Social Media team – you can contact them at SocialMedia@ybs.co.uk

Our Social Media team regularly share posts with the Development Managers with  links to both Facebook  and Twitter posts as we don’t always post  the same content on both, so keep an eye on your emails for any updates. Here's just a few of our recent ones:

Haven't got a social media account for your business yet?

Here's a few things to consider when choosing the social network you want to be on:

• Which Social Networks do your customers use?
• What level of resource do you have?
• Who is going to manage the account and ensure it’s up to date?
• How are you going to manage Customer Service queries and comments?

And you're spoilt for choice for networks, here are a few of the most popular ones you'll be familiar with:

• Facebook -  The world's favourite social network  - Share posts, photos and videos with friends and beyond.
• Twitter - Limited to 280 characters, Twitter is the snappy way to share your thoughts and has become a popular Customer Service channel.
• Instagram - Share your life through photos and videos with plenty of hashtags
• LinkedIn - The number 1 business social network and professional development site.

Find out more - and make sure you're set up to share

We’ve got loads of great information social media available on the agency hub and how it can help you support your core business. From setting up a social media account for your business and choosing the right social network, to the important regulation bits. Make sure you have a look and get sharing.