We’ve had a busy year delivering all kinds of valuable content to help our proprietors generate leads, improve their online presence, enhance their business and market themselves effectively. 

As we prepare for the new year ahead, we wanted to share some of the most popular Agency Growth Series reads of 2019. We’ll also be placing all the content below on your new YBS Agency Marketing Hub - you’ll hear more on the hub launch in a separate briefing. 

1 - Top tips for generating new leads from your existing customers

Every happy client is an opportunity to create an ambassador for your service. This article is packed with different ways that  can help you to generate new leads from existing clients in a way that fits naturally with your day-to-day business activities. Click here to read it now. 

2 - 5 reasons you should be getting reviews

One of the first things someone does when they’re researching a purchase is check for reviews. Your average prospect is much more market savvy than they were in the past, which makes generating online reviews all the more important. 

58% of consumers look at online reviews at least weekly, and 93% say that online reviews impact their purchasing decisions. You can find out more by clicking here.

3 - Online marketing may sound great - but how do you get the most out of it?

Online marketing can provide many benefits and opportunities for proprietors. But sometimes it can feel overwhelming. Where do you start? What should you focus on? This article contains some quick tips to help you optimise your online marketing efforts. Click this link to read it.

4 - The importance of customer onboarding

There are two main reasons why clients leave during the initial phases of their interactions with your business. The first reason is that they don’t understand your service. The second is that they don’t understand the value of the solutions you provide - this is where customer onboarding comes in, as it aims to remedy any initial causes for customer attrition. Here’s the article. 

5 - 4 ways to generate new business

Content marketing is an exciting way to revolutionise how you market your business. It’s all about proving your value to prospects by providing insightful online material. If you’ve found that your traditional methods aren’t getting the same sort of results as they did in the past, the 4 tips contained in this article could be exactly what you need to kickstart your marketing strategy. 

6 - How LinkedIn groups can be great for building your business

Networking is one of the cornerstones of business development. Attending events and conferences can help to generate new contacts and from those contacts, new opportunities. LinkedIn groups are just another excellent way to help your business grow and thrive. From recruiting new staff to market research, interacting within one of these digital communities can pay serious dividends in the future. 

Want to find out more? Just click this link

7 - How to become a local influencer

If we asked you whether you wanted to be the first name that someone in your local area thinks of when it comes to your service, what would you say? If the answer is yes, then this article is for you. It sets out some of the ways you can maximise your place in your local community.

It also ties in nicely with another article we published that lists some great local opportunities that you can utilise to help grow your business. You can read that here.

We hope you found this content helpful. As we mentioned previously, all of the above, plus many more pieces of insight, will be available on your brand new YBS Hub. In the meantime, have a great festive season.

Yorkshire Building Society would like to remind proprietors to make sure that you are compliant with General Data Protection Regulation when carrying out your customer retention strategies.  

Yorkshire Building Society has worked together with a growth marketing agency, ClientsFirst, to supply this content. We hope it helps you grow your non-YBS business and you have found it of interest. Please ensure that if you apply any of these tips to your YBS agency, you comply with the specific marketing guidelines which can be found in the YBS ‘Working Together’ Agency Operations Manual. 

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